Mobile App on pace for success with multichannel marketing

The Boston Marathon is just 19 days away, and the event’s directors are sharing a new mobile app with an excellent chance of beating the “one-and-done” curse. You know, when users download the app and either never activate it or use it once and then never again. The Boston Marathon World Run (iPhone/iPad/Android) is a handy […]

PODCAST: Automated Email Marketing – A Digital Marketer’s Best Friend

Marketing Tech Talk #5 Automated Email Marketing, one of the most powerful tools an Email Service Provider offers Today’s 28-minute podcast will discuss automated email marketing campaigns. Your team may refer to them as auto-responders, drip, lifecycle or triggered email campaigns. No matter the name, the definition of this type of campaign is a single email […]

PODCAST: Laura Atkins shares email deliverability insights from M3AAWG

Marketing Tech Talk #4 Email deliverability a hot topic for digital marketers It seems when it comes to email marketing the first issue discussed is relevancy, and the second is deliverability. Making it to the inbox involves a complex set of issues, and is a perennial challenge for email marketers. A recent “Email Marketing Benchmark Summary […]

PRESS RELEASE: Brick Street Software Receives Rave Reviews in Red Pill Email’s 2014 Vendor Guide

 Multichannel marketing management solution, CONNECT ranked #1 in five categories critical to email marketing success Salem, NH USA –March 6, 2014 Brick Street Software, a pioneer in multichannel marketing software, today announced that Red Pill Email has rated its platform CONNECT, the leader in five categories in its esteemed 2014 Email Vendor Features and Functions Guide. […]

PRESS RELEASE: Brick Street Software and Spently to participate at Dx3

Learn at Dx3 how e-Receipts increase customer satisfaction and pave a path for new purchases Salem, NH USA –February 26, 2014 Brick Street Software, a pioneer in multichannel marketing management software, today announced the company’s participation in the 2014 Dx3, taking place March 5-6 at Metro Toronto Convention Centre. With over 4,000 marketers, advertisers, retailers, […]

14 reasons for marketers to fall in love with e-Receipts

e-Receipts are more than a passing crush The popularity of e-Receipts has bloomed since being introduced by Apple in 2005. Fueling e-Receipts’ growth is: Consumers’ craving for mobile device utility Transactional emails’ successful track record Technological advances by ESPs to make execution easy This past holiday season, more retailers adopted e-Receipts, including brands such as […]