Salem, NH USA –June 30, 2013 Brick Street Software, a pioneer in multichannel marketing management software, today announced the company’s participation in the 2013 National Association of Federal Credit Union’s 46th Annual Conference and Solutions Expo, taking place July 9-13 at Boston’s Hynes Convention Center. Brick Street Software, a first-time exhibitor, will showcase CONNECT, its […]
CASE STUDY: How a Global Financial Leader Solved the Multichannel Marketing Challenge
You already know what multichannel marketing can do for your company (and if you aren’t sure, read this). You’ve likely also experienced the challenges that managing multiple channels can bring (more on those here). So, why do some companies excel at communicating with prospects, customers and other stakeholders while others struggle? Many factors go into […]
Reminder: Transfer your RSS feeds from Google Reader
Google announced on March 13th that it will retire Google Reader on July 1, 2013 as part of its second round of Spring Cleaning. We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, […]
7 stats to build your multichannel marketing business case
As marketers, we know the importance of managing, measuring and optimizing customer engagement across multiple touchpoints on the path to purchase. The use of a variety of marketing channels, including, direct mail, email, mobile app push, SMS, and social networks, empowers brands to carry on conversations with busy consumers over multiple devices. Executing a multichannel […]
SLIDE PRESENTATION: What’s new in CONNECT 10r5.1
Following an intensive development cycle, we launched CONNECT 10r5.1 and received inquiries to learn more about the specific updates. In response, we assembled a PowerPoint presentation to communicate the benefits quickly to our loyal customers. Driving the new features and product enhancements is our users’ evolving needs for efficiency, personalization and security. The new version […]
VIDEO: Webinar Replay: 3 steps to increase website conversion rates
How many times have you asked yourself silently or even aloud in a fit of frustration “How do I create a website that consistently converts?” Our Director of Marketing, Jeff Rice answered this question during the webinar “The role of your website in your marketing strategy” on May 16, 2013 hosted by Kakushin, a member […]
