To have a better understanding of what marketing success will look like in 2013 and how marketers plan to achieve it, Brick Street Software partnered with Ascend2, a Boston based marketing research firm, to survey 456 executives and marketing practitioners during the week of January 14, 2013. We are pleased to present the 2013 Marketing […]
PRESS RELEASE: Brick Street Software’s Website Adapts in a Mobile Moment
Multichannel Marketing Innovator Releasesan Intuitive Mobile User Experience for Visitors Salem, NH USA –May 6, 2013 Brick Street Software, a pioneer in multichannel marketing software, continues to enhance its website, Brickstreetsoftware.com, to support its growing mobile viewership. The new responsive site design by Pixel Dreams in Toronto, ON makes scrolling effortless and reduces unnecessary click-throughs […]
RESEARCH: Marketing Strategy Outlook Report
Summary: Brick Street Software is pleased present the Marketing Strategy Outlook Report. The research was conducted by Ascend2 and includes: • 22 charts and tables • 456 executives and marketing practitioners were surveyed • Top marketing challenges for 2013 • Broken down by sales channel, company size and strategy performance [gravityform id=”7″ name=”Research: Marketing Strategy Outlook Report”]
Onboarding new customers at 330 mph
As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introductions I have had was with the National Hot Rod Association. My father-in-law invited me to the drag races in Englishtown, N.J. My only knowledge of the hot rod sprints was from what I […]
A Marketing Technologist, the only way for Marketing and IT to become closer?
Our own Jeff Rice, Director, Marketing Strategy at Brick Street is a guest blogger at emailvendorselection.com. Enjoy today’s post. If David Byrne of the Talking Heads were to write his hit “Once in a lifetime” for marketers, it might start out like this – You may find yourself living inside Google analytics You may find […]
Three Dos and Don’ts for Attending Your Next Industry Event
Attending industry events and conferences is critical for professional development and continuing education. Trade shows and conferences provide marketers and IT professionals an opportunity to see the latest innovations, listen to subject-matter experts, and network with their peers. Our team attended Apps World last month in San Francisco, CA and we are at MarketingSherpa’s Email Summit in Las Vegas, […]
