Summary: In less time than a coffee run, you can learn a four step process to generate more revenue and customer loyalty through transactional emails. In addition, the 19-page report provides answers to the following questions: What are the differences between transactional emails and commercial messages? pg.5 What are the technical requirements for executing a transactional […]
PRESS RELEASE: Brick Street Software to participate at NAFCU 46th Annual Conference and Solutions Expo
Salem, NH USA –June 30, 2013 Brick Street Software, a pioneer in multichannel marketing management software, today announced the company’s participation in the 2013 National Association of Federal Credit Union’s 46th Annual Conference and Solutions Expo, taking place July 9-13 at Boston’s Hynes Convention Center. Brick Street Software, a first-time exhibitor, will showcase CONNECT, its […]
Reminder: Transfer your RSS feeds from Google Reader
Google announced on March 13th that it will retire Google Reader on July 1, 2013 as part of its second round of Spring Cleaning. We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, […]
7 stats to build your multichannel marketing business case
As marketers, we know the importance of managing, measuring and optimizing customer engagement across multiple touchpoints on the path to purchase. The use of a variety of marketing channels, including, direct mail, email, mobile app push, SMS, and social networks, empowers brands to carry on conversations with busy consumers over multiple devices. Executing a multichannel […]
SLIDE PRESENTATION: What’s new in CONNECT 10r5.1
Following an intensive development cycle, we launched CONNECT 10r5.1 and received inquiries to learn more about the specific updates. In response, we assembled a PowerPoint presentation to communicate the benefits quickly to our loyal customers. Driving the new features and product enhancements is our users’ evolving needs for efficiency, personalization and security. The new version […]
How to design a responsive website: An interview with Lannie Le
45% of businesses don’t have a mobile optimized site or app This statistic from the Adobe 2013 Digital Marketing Optimization Survey is alarming. Businesses have seen massive growth in mobile traffic, yet only 30% surveyed in another Adobe study consider it a top priority in 2013. At Brick Street, we have made having a responsive […]
