Brick Street CONNECT - the complete multi-channel messaging platform

Improve customer engagement with CONNECT
The scalable, multichannel marketing solution providing businesses with the power to have meaningful customer conversations

Features

CONNECT is a multichannel marketing solution that enables you to carry on conversations with customers and prospects over multiple devices as they move about their busy day. With its single platform architecture, you have unified views of each consumer—across all channels to engage, drive sales, and develop loyal relationships.

By overseeing your customer interactions collectively, it shifts your focus from individual tactic metrics to overall engagement metrics. Thus uncovering the total amount of time your customer actively spends with your brand.

Advantages

The in-depth customer profiling provided by CONNECT, gives you an opportunity to be extremely responsive to customer behavior and preferences without adding staff or other resources.

  • Modular platform adapts to the ever-changing and evolving digital communication channels without disrupting IT departments or impede marketers’ responsiveness to customers

  • Automated campaigns such as drip, onboarding, or transactional are easily delivered over email, SMS, or mobile push channels

  • Campaign targeting and personalization capabilities allow content and delivery channel to be selected on a per-customer basis

  • The private instance and database schema provided can be modified to enhance profiling and targeting by using any and all customer data available

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Solutions


    Be assured, CONNECT integrates securely with other systems and provides comprehensive options for:
  • Web Services
  • Bulk data import
  • Database table linking
  • Inbound message queue listeners
  • Outbound delivery to databases, message queues, and web services
  • API Hooks that allow control over all facets of the message generation and delivery process
    In addition, CONNECT’s open and documented data model allows for:
  • Campaign results data to be extracted and used to populate external systems. Connect is written in Java and runs on most major platforms and databases
  • Technology to be responsive to your needs either as a tactical integrator of one or several media channels
  • CONNECT can be licensed on a per-contact basis with unlimited sending, and provides one of the lowest average costs per message in the industry
  • A choice of installation, either as an on-premise or cloud-based platform

Case studies