Multichannel Consulting Services

Our consulting team will challenge and encourage you to innovate your marketing strategy and campaigns by taking calculated risks that deepen your customer relationships. Guiding our tailored recommendations is your unique business model, goals, resources, and time. Your definition of success may differ from your peers, so whether you are new to digital marketing or a seasoned veteran looking to add a wrinkle in your customer lifecycle campaigns, our process breaks down the actionable steps needed for you to improve the accuracy and effectiveness of your communications. From here, you can determine the level of outsourcing service desired, ranging from strategy development and campaign management, to individual projects or tasks.

Deliverables

What you get:

  • A highly-focused, passionate, and methodical approach to your project, comprised of the active sharing of ideas, experiences, and institutional knowledge to discover the best solution for your organization.
  • A long-term resolution that can be executed with predictability, and that is adaptable based on timely experimentation and feedback
  • Actionable advice to accelerate the performance of your multichannel marketing campaigns that takes in consideration future advancements in technology or customer inclinations

What you won't get:

  • Multiple junior analysts and account executives working on your project(s)
  • Reports filled with unproven marketing theories, and the latest marketing fads
  • Know-it-all consultants that are so entrenched in their best practices that they don't understand that your business is unique, your customers' trust is irreplaceable, and no conversation is alike.

The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
- Godin, Seth (2012). The Icarus Deception.

W. Jeffrey Rice, Strategic Advisor

Multichannel messaging platform for Marketers

Experience

W. Jeffrey Rice leads our strategy consulting team. Jeff has over 8 years of hands-on experience as an email marketer and has successfully executed various B2B and B2C multichannel marketing tactics including direct mail, events, print, social media, telesales and web marketing.

Research

Prior to Brick Street Software, Rice led the research cycle for email and mobile marketing at MarketingSherpa. He wrote qualitative analytical commentary and published four comprehensive 200-page books on the latest trends, best practices, and developments in the fields of email and mobile marketing. The content generated was the basis of training curriculum presented during four conference seminars, nine full-day workshops, and nine webinars. His findings have been cited in online publications including Forbes, HubSpot and Independent Retailer.

Trainer and Speaker

Jeff has conducted nine full-day strategic email certification classes with marketers from AT&T, Capital One, Cisco, K2 Sports and Yamaha at MarketingSherpa Email Summits and regional workshops. In addition, Jeff has been a lead presenter at four email conferences and nine 60-minute webinars.

Specialties

His area of expertise is permission-based email marketing, including:

  • Email marketing strategy
  • Opt-in list growth techniques
  • Messaging relevance
  • Life-cycle campaigns; welcome, cross-selling, win-back
  • Email and landing page optimization
  • Project management and training

Contact

Phone: 603.912.0046 x7009
Email: marketing@brickstreetsoftware.com
Twitter: @wjeffreyr
LinkedIn: linkedin.com/in/wjeffreyrice

Richard Soares, Technical Advisor

Multichannel messaging platform for IT

Experience

Richard Soares Manager, Global Support at Brick Street Software, leads our support team. Richard has over 5 years of hands-on experience working with CONNECT, and finding solutions for enterprise-level Financial, Telecommunication, and Utility firms.

Trainer and Speaker

Richard has led several live and web-conference full-day software training events for clients who wanted to accelerate their use of CONNECT's multichannel marketing capabilities.

Specialties

His area of expertise in programming and trouble shooting, including:

  • Enterprise Software
  • SaaS
  • SDLC
  • Cloud Computing
  • Enterprise Architecture
  • Contact

    Phone: 603.912.0046 x7
    Email: marketing@brickstreetsoftware.com
    LinkedIn: ca.linkedin.com/in/richardsoares

Consultant Network

Multichannel messaging platform for IT

Network of experienced thought leaders

Let's face it, no matter how hard we try to simplify what we do into four basic components - the marketer, the message, the medium, and the market - the profession of marketing is multifaceted. The reality is that with the sheer number of digital communication channels, brands cannot simply repeat the same message across various channels. In order for the message to resonate with today's consumer, it requires the content, delivery channel, and context in which the customer receives it, to be in concert. As each channel is unique, so are its challenges. For this reason, Brick Street has aligned itself with some of the predominant thought leaders in the industry, including:

Inbox Group

Specialty: Email Marketing, Social Media, and Mobile Marketing

Description: Inbox Group is a full-service email-marketing agency you can trust to deliver top-notch customer service and support at every stage of your email marketing, social media, and mobile marketing programs. Whether you require a full-service email marketing or social media solution, or simply some help sending your monthly email newsletter, their team of experienced marketers is at the ready to support you.

Contact: Christopher Donald
Contact Info: info@inboxgroup.com
Website: www.inboxgroup.com

Red Pill Email

Specialty: Vendor Selection, Migration, and Integration; Strategy; Production

Description: Founded in 2005, Red Pill Email focuses on helping clients find the right email-deployment solutions to meet their business needs. They can assist you with installation of critical APIs to enable advanced email messaging and retrieve all the data so you can make decisions based upon facts and solid analysis, not guesswork.

Contact: John Caldwell
Contact Info: jacaldwell@redpillemail.com
Website: RedPillEmail.com

Word to the Wise

Specialty: Working with email senders, ESPs and ISPs to address network and customer problems

Description: From software products for handling abuse and security complaints and Feed Back Loop (FBL) emails to technical and policy consulting, they have helped companies large and small mitigate and prevent abuse from causing network wide problems.

Contact: Laura Atkins
Contact Info: Month & Day (E.g. Jan01)@contact.wordtothewise.com
Website: wordtothewise.com

How we work for you

Multichannel messaging platform for Agencies

Working with large enterprises has taught us to be flexible to ensure the quick completion of projects. We can deliver our professional services on a fixed cost or hourly basis, depending on the nature of the project and your company's accounting processes.

Our road map

Our consultants follow a similar path to the Greek Philosopher, Epictetus who said "We have two ears and one mouth so that we can listen twice as much as we speak."

Step 1. Listen

In order to provide you with an accurate proposal and cost figure, we start with a conversation regarding your objectives, challenges, infrastructure, and processes.

Step 2. Confirm expectations

Next, we share with you an analysis report of your requirements for you to review. This enables us to define a scope of work, abolish assumptions, and define deliverables.

Step 3. Present proposal

We then provide you with a formal proposal specifying the projects timeline, stage gates, and responsibilities.

Step 4. Launch

With your approval, we move forward with executing the project plan and check in frequently to make certain communication is clear.

Step 5. Review and retool

Upon completion, we evaluate the project together to not only make sure you are satisfied, but also to uncover what we learned and how to improve. Our professional services team strives to encourage and empower marketing technologists like yourself to continue experimenting, and making slight adjustments in order to optimize their digital communications. As life-long learners, we hope you keep in touch to share your latest experiments and discoveries.

HELPING YOU OVERCOME OBSTACLES

Brick Street's consultants have one goal- to remove the marketing roadblocks that limit your organizations growth and revenue potential. Your challenges may come in the form of designing a strategy for a new channel, producing campaigns consistently and on time, or needing a trusted ally to help think through a marketing dilemma. Whatever the situation, Brick Street is here to help you to accomplish your goals directly, or make referrals to the right resource.

Strategy

Multichannel messaging platform for IT

Brick Street's consultants can help you design and implement a complete customer communication strategy.

  • Creating and designing best-of-breed one-time, recurring, and event-triggered communications
  • Incorporating multiple marketing channels with your email campaigns
  • Designing and implementing programs for each stage of your Marketing and Sales pipeline that measurably improve revenue and customer loyalty
  • Integrating marketing software with third-party systems that enrich marketing data and assets across the organization to engage prospects and customers at every touch point on the path to purchase

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Peter Drucker

Projects & Promotions

Multichannel messaging platform for Agencies

Brick Street Professional Services can manage as little or as much of your Email and Multichannel Marketing programs as you need. Our application and marketing experts can fill in the gaps due to resource or expertise limitations on an ongoing or as-needed basis. From campaign design, creative, and HTML production services to full campaign management and performance tracking, the Brick Street Professional Services Campaign Management specialists are the perfect addition to your team.

Technical Resources

Multichannel messaging platform for IT

Email Deliverability Consulting

A good sender reputation is vital for permission-based marketing programs in any organization. Brick Street collaborates with list hygiene services, reputation, and deliverability monitoring solutions, and mobile previewers to provide you with the tools that get your email into your subscribers' inboxes. Our consultants can also help you with typical deliverability tasks such as troubleshooting delivery problems and warming up new IPs.

Integration & Technical Services

Capitalize on all of CONNECT's capabilities with help from Brick Street Software's Technical Support, IT development, and strategic partner network.

Technical Support

Our CONNECT Support Team can help you resolve issues quickly. We will be happy to provide top-notch customer and technical service via telephone, email, Skype, ticket requests or your preferred communication channel.
Get started by visiting our help desk

Integration Services

Integrating data from various internal systems and numerous vendors is essential to achieving a single view of a customer. Bringing a fresh perspective our consultants may have new solutions to streamline data flow, and automate redundant processes based on specific business rules

Migration Services

During your on-boarding process, Brick Street's support team or integration partner can work with you to efficiently and effectively transition your existing marketing platform(s) and data warehouse(s) over to CONNECT. With our vendor-agnostic integration provider, Red Pill Email, we can help you migrate seamlessly from your former platform to Brick Street Software in any capacity you choose. The goal is to get you up and running as quickly as possible, all while carefully handling the integrity of your marketing communication contacts, content, and data.

Training & Workshops

Multichannel messaging platform for Agencies

Choose your course

Brick Street Training Camps provide the additional skill-based knowledge for you to become your organization's subject matter expert. Brick Street offers a variety of teaching methods from online documents and web conference training, to onsite full-day workshops. All aim to accelerate the performance of your multichannel marketing campaigns.

Email Marketing Workshop

This live workshop with on-site instruction by seasoned marketers, delivers practical and tactical training designed for you discover marketing solutions that you can implement the next day.

We know your time is valuable. Therefore, this one-day workshop is highly intensive covering a wide of variety of topics from funnel optimization to deliverability, multichannel integration, and testing protocols. Nonetheless, your agenda allows for plenty of time to answer your questions, provide guidance, share approaches to your email marketing challenges, and reveal hidden opportunities for success.

Immediate takeaways:

  • Email list growth tactics and maintenance practices
  • Four elements for contagious email content
  • Steps to improve email relevancy through automation
  • Methods to mix email with multiple media channels
  • Strategies for email to impact your customers' lifecycle

Technical Training

Get on the fast track to CONNECT!

This hands-on course will teach you how to use tools such as analytics, automation and personalization in CONNECT to improve lead generation, increase conversion, and retain more customers through email, mobile, and social channels.

Acquire the fundamental and necessary skills to use CONNECT tools to their fullest potential. Our technical training courses provide practical, hands-on learning opportunities for you and your team to quickly begin managing your multichannel marketing communications in CONNECT.

  • Learn how to create, send, track, and manage your multichannel marketing campaigns
  • Automate the delivery and timing of your messages
  • Develop highly targeted and personalized conversation lists based on customer communication preferences

FEATURED PARTNERS


Inbox Group


Inbox Group is a full-service email-marketing agency you can trust to deliver top-notch customer service and support at every stage of your email marketing, social media, and mobile marketing programs. Whether you require a full-service email marketing or social media solution, or simply some help sending your monthly email newsletter, their team of experienced marketers is at the ready to support you.


Red Pill Email


Founded in 2005, Red Pill Email focuses on helping clients find the right email-deployment solutions to meet their business needs. They can assist you with installation of critical APIs to enable advanced email messaging and retrieve all the data so you can make decisions based upon facts and solid analysis, not guesswork.


Word to the Wise


From software products for handling abuse and security complaints and Feed Back Loop (FBL) emails to technical and policy consulting, they have helped companies large and small mitigate and prevent abuse from causing network wide problems.