Workflow driven marketing automation
B2B marketing departments and Agencies are tasked with finding new and better ways to engage with customers and prospects. Engaging isn’t just about sending a one-way communication such as email. It’s about laying a foundation and building a relationship – that works for you and the customer.
EMA is a workflow-driven, closed-loop, e-marketing automation system designed for marketers and marketing departments to manage all facets of marketing campaigns. With Brick Street EMA, you can focus on the relationship instead of the monumental number of tasks required to cultivate the relationship. Automate many common marketing tasks required to manage campaigns for lead generation, personalized targeted campaigns, and customer loyalty programs. The result is increased demand and revenue, reduced expenses, and improved marketing ROI that can be measured.
Key Features
- Rule-based contact qualification, automatic scoring, and web-based contact distribution – Instantly route scored contacts, based on your defined criteria, to individuals and groups inside or outside of your company.
- Closed-loop analysis – Enhance the flow of contacts between marketing and sales and allow marketing activities to be measured by the revenue they generate.
- Continuous relationship management – Configure interactive enticers such as reward-based surveys and online contests to incrementally profile customers and engage. And based on incremental profiling of contact data, configure work plans for continuous relationship marketing.
- Campaign, event, collateral, and marketing services management – Create, run, and monitor the status of marketing campaigns as well as all aspects of contact generation and management.
- Comprehensive, built-in, marketing database tools – Capture contacts from all sources and in all formats from the marketing database with built-in data validation, re-duplication, and merge/purge capabilities to keep your database clean.
Reduce costs by:
- Automating campaign planning and execution.
- Replacing previously outsourced services.
- Building loyalty of existing customers for repeat business and gaining new customers.
Enhance Your Reputation by:
- Developing meaningful dialog with your customers.
- Providing consistent communication independent of channel.
- Using your customers’ preferred communication channel.
Increase Sales Opportunities by:
- Delivering content at the right time.
- Replacing educated guesses with specific knowledge of customer needs.
- Using drip campaigns to attract, inform, and qualify potential buyers.
