Enterprise Marketing Automation (EMA)

Enterprise Marketing Automation (EMA) is a workflow-driven solution for managing complex customer-facing marketing programs, and internal-facing marketing processes. EMA combines a robust outbound marketing engine with highly-scalable, proprietary workflow and rules engines. The result is a unique application that allows marketers to define their customer-facing marketing processes using EMA's graphical tools and then have EMA execute per-customer workflow processes for true automated one-to-one marketing.

Robust Campaign Management Engine Create segments and lists ad-hoc with SQL-free list creation, list counts, and list editing that eliminate the need for IT assistance. Comprehensive analytics and customer segmentation facilitate rapid, in-depth understanding of the customer across all channels and interactions. Closed-loop ROI reporting allows real-time reporting of your marketing programs' effectiveness. Integrated Outbound Messaging Engine Send messages for electronic campaigns directly from application, with automatic tracking of email opens, clicks, bounces, and replies. Author personalized content using the builtin Content Management System, or accessed from any external web-accessible content repository.

Workflow-Driven Relationship Management Define customer-facing workflow processes that handle multiple interaction channels and timeframes ranging from seconds to years. Integrated web survey engine with data validation and rule-driven submission logic eliminates the need for web server programming, which reduces costs and compresses timeframes. Event / Seminar / Webinar Management module automates management tasks for event coordinators, and reminders and followups for event attendees. Marketing Resource Management Automated campaign planning ensures campaigns are managed with timeliness, efficiency, and discipline. Define Campaign Management workflows that automatically assign tasks, send notices, and request approvals to increase staff productivity and accountability. Manage electronic and physical collateral inventories; automate fulfillment requests and reorders with third party fulfillment vendors. See up-to-the-minute Campaign budgets and calendars using the integrated planning and budgeting modules.