Summary: In less time than a coffee run, you can learn a four step process to generate more revenue and customer loyalty through transactional emails. In addition, the 19-page report provides answers to the following questions:
- What are the differences between transactional emails and commercial messages? pg.5
- What are the technical requirements for executing a transactional email program? pg.11
- How do I comply with the U.S. CAN-SPAM Act? pg.15
- How do I keep communications relevant without abusing the trust I have earned? pg.15
- How do I maximize the impact of my transactional email-marketing program? pg.16
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“Show me, don’t tell me”
This phrase “show me, don’t tell me” is more than just song lyrics written by the Canadian rock band Rush, it is the path to connecting and building relationships with today’s “Wall Street-wise” consumers. To cultivate a lifetime fan, corporate communications cannot end after a transaction is completed; the conversation must continue to aid the customer’s activation of the product or service.
Remember, shoppers are anxious after making a purchase. They want confirmation that their order was processed, to know the next action steps to take, and when to expect to receive their product or service. Sending timely updates calms buyers’ concerns and enhances their confidence that the organization kept its promise. Assured by a successful business exhange, customers are now fully primed to make additional investments, and marketers can plant seeds for future purchases by capitalizing on these service-oriented communications. Furthermore, if executed in a helpful, rather than intrusive manner, the consistent delivery of personalized service gives patrons a reason to share their positive experience with friends or colleagues.