Summary: Learn how a top five global bank overcame significant challenges in communicating with its customers. By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial institution was better able to utilize its existing communication channels, deliver consistent messages and increase its overall campaign effectiveness resulting in $199 million dollars in receivables from three different business units.
Industry: Global Banking
Challenge: Disconnected and inconsistent messaging
Results: ROI in under 1 year and $199 million dollars in receivables