Multichannel Marketing Innovator Releasesan Intuitive Mobile User Experience for Visitors
Salem, NH USA –May 6, 2013
Brick Street Software, a pioneer in multichannel marketing software, continues to enhance its website, Brickstreetsoftware.com, to support its growing mobile viewership. The new responsive site design by Pixel Dreams in Toronto, ON makes scrolling effortless and reduces unnecessary click-throughs for guests.
Brick Street Software has been at the forefront of mobile marketing, providing enterprise and mid-sized companies the opportunity to engage with customers over multiple devices, whether it is with mobile push, SMS, email, secure message, voice communication, or an online survey. Website guests can learn more about Brick Street’s flagship service CONNECT, a single messaging platform that permits organizations to view their customer interactions collectively, shifting their focus from individual tactic metrics to overall engagement metrics, and uncovering the total amount of time a shopper actively spends with the brand.
Visitors are also encouraged to navigate the updated Resource Center, a library of industry benchmarks, case studies, and white papers. Brick Street shares its leadership insights on the hottest trends in multichannel marketing, including the rise of the Marketing Technologist position and the ever-expanding adoption of Agile Marketing.
“We think first-time visitors will have a positive user experience and find valuable marketing resources on the newly enhanced website,” said Chris Maeda, President & CEO of Brick Street Software. “The website is Brick Street’s communication hub. We are continually upgrading it to better serve agencies, brands, marketers and IT professionals, and communicate how we can help meet their growing marketing and technology challenges.”
“The majority of media interactions today are screen-based, from smartphones and tablets to laptops and televisions. This multiscreen phenomenon calls for design that adapts seamlessly to its environment, while maintaining consistent user experience across devices. This is especially true for a leader in multichannel communication and adaptive tech. Brick Street’s responsive website feels as if it’s been designed specifically for the device in use.” Lannie Le, Creative Director and Partner, Pixel Dreams
Brick Street does not only build software for today, it develops agile software for the unknown specifications and requirements of tomorrow. The modular CONNECT platform adapts to ever-changing and evolving digital communication channels without disrupting IT departments or impeding marketers’ responsiveness to customers.
About Brick Street Software
Brick Street Software is a high-end boutique software developer specializing in on-premise and SaaS marketing messaging solutions for enterprises and white-label partners. Brick Street Software’s cloud-based multichannel marketing platform, CONNECT, enables global organizations to deliver real-time messages across 11 communication channels, with more on the way.
CONNECT enables Brick Street clients to carry on conversations with consumers over multiple devices as they move about their busy day. With its single platform architecture, organizations have unified views of each consumer—across all channels to engage shoppers, drive sales, and develop loyal relationships.
Brick Street’s software developers have been pioneers in digital marketing since the dawn of the internet, and it shows in every string of code. CONNECT’s agile engineering makes it possible to access any PHP page to pass information through SMTP or JMS. The modular design enables marketers to respond quickly to consumers’ adoption of new digital communication channels, with no IT security threat. This forward-thinking strategy helps some of the world’s most successful companies send over 10 billion messages a year.
For more information, visit www.brickstreetsoftware.com
For product specifications or to request a demonstration, please contact Ann Peterson at +1 603.912.0046 Ext. 7008.
Brick Street Software
+1 603.912.0046 Ext. 7009