VIDEO: Break the Ice

How to start a conversation in CONNECT We believe messages sent should be a two-way communication between the brand and the customer. Therefore, in the multichannel marketing solution CONNECT, our developers use the term “Conversation” to describe a customer list. This five-minute tutorial Break the Ice!, will explain how to create a new “Conversation” and […]

New Web Service APIs are here!

We are excited to share our new RESTful Web Service APIs, which provide programmatic access to data visible in our CONNECT User Interface. Please find the reference documents in the CONNECT User Guide located in the online help section of brickstreetsoftware.com. Brick Street’s development team designed its web services as a Java Web Application: brickstapi.war. The […]

VIDEO: How to configure CONNECT with KANA Response

At this week’s KANA Customer Summit 2013 for North America our team listened to dynamic speakers discuss the state of customer expectations for an “enchanting” brand experience, as Guy Kawasaki  likes to say. Several speakers touched on the importance of omni-channel communications, and the demand for complete, consistent, and contextual communication in the next generation […]

Get out your red pen, and give us a grade!

We are watching the industry move away from strictly analyst-driven vendor comparisons to a more open and diverse collection of real-time data through crowdsourcing. We encourage you to help us educate your peers and our prospective partners by sharing your real, unbiased CONNECT experience. After all, you are the best person to grade us, as […]

Key CONNECT Features that Solve Multichannel Marketing Challenges

In my last blog post, I promised to show you how CONNECT, our messaging software, solves multichannel marketing challenges like those facing one of our clients, a global financial-services corporation. I’ll focus on six of CONNECT’S features that address the issues that many companies face as they move their messaging programs into multiple new channels. […]

VIDEO: How to send an Android (GCM) mobile app push notification with CONNECT

There is no question mobile marketing is here to stay. For many consumers, their phone is never further than an arm’s reach away. However, that does not mean that you should take advantage of this proximity and keep their phone buzzing all day long. It is important to be respectful of customers’ communication preferences in […]